Dental Group

Project Description

Dental Group

Cleaning Up 60+ Dental PPC Campaigns

This dental group has 60+ offices in Florida and Georgia. In addition to direct mail and local marketing campaigns, our client invested in a robust pay-per-click advertising campaign with a goal to generate new patient leads.


After a thorough audit of our client’s Google AdWords account including ad groups, click-through rates, cost-per-click, conversion rates, monthly spend, and campaign change history, we discovered a long list of mistakes leading to drastically ineffective performance. This was a medical PPC emergency.


They agreed to give us 90 days to deliver better PPC results. Here are just some of the things we did:

  • Created new ad groups
  • Re-wrote ads
  • Launched click-to-call
  • Designed new landing pages
  • Integrated a call tracking system


It took us less than 60 days to blow away the previous PPC manager’s best results.

Client: Dental Group

Media: Website 

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Project Details

  • Client:

    Dental Group