Consistency is Everything

Project Description

Consistency is Everything

Commercial cleaning is not a glamorous industry, but during COVID-19, we helped Total Cleaning become a superstar in their market.

Before coming to Simply180, the company had tried one agency after another (9 over 8 years). However, they never were able to maintain a consistent flow of leads. Within 60 days of launching a new PPC campaign, we increased their qualified leads by 12x. We also convinced the client that PPC does not stand for “panacea,” so they let us grow their social media, programmatic display, and location-based ads. Most importantly, we started working on their brand. We researched their clients (current, former, and desired), competition, and industry trends. We spoke with the executive team and employees. The key insight from all sources was “consistency.” This was what their clients wanted, the competition struggled with, and our client delivered.

We streamlined their name (A&S Total Cleaning), created a buttoned-up visual identity system (including color-coded disciplines, uniforms, and fleet graphics), and overhauled their website and sales materials. All this was done pre-COVID and just in time to help our client take a leadership position during the heightened demand for professional disinfection. Post-pandemic, we continued developing our brand-building campaign based on the company’s outstanding client and employee retention rates.

Client: Total Cleaning

Industry: Business Services, Facility Maintenance, Commercial Cleaning

Services: Brand Positioning, Naming, Logo & Corporate Identity Design, Marketing Strategy, Creative Campaign Development, Lead Generation, Programmatic & Location-Based Advertising, Web Design, Content Marketing & Search Engine Optimization, Event & Sponsorship Marketing, Recruitment Advertising, Client & Employee Retention Communications

Media:  Website, Signage, Apparel, Organic & Paid Social, Blog, Video, Digital Display,Print, Pay-Per-Click, Email, Direct Marketing

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Project Details

  • Client:

    Total Cleaning